But for Facebook to talk about “engagement” as a currency, when it just, truly, does not exist on Facebook (yet?), is dense. It’s a bad move for them. I imagine I am not the only industry person who will have this point of view. If you don’t, then explain why Facebook chastises our industry, where marketing features like Check-Ins that they claim they are “committed to” offer zero help, broken videos, and links to dead guides (especially funny as the “how to do facebook check-ins” guide links to a pitch black page, a black hole, of you will. —–> Enjoy this page, yourselves: https://www.facebook.com/deals/checkin/business/