Ed Note: Pardon my current technological shortcomings, for the time being. You might have to click on the pic to open the full size photo of the website. Â Currently, I am having trouble having them display
Facebook – what was a fun little site, the entire business world has turned into the Holy Grail. This is troubling, because it’s not the site that is amazing, but the new social comm technology that connects people. I crunch some numbers here, and it’s obvious people aren’t interacting with brands on Facebook. Why are we losing site of this? It’s just a platform, and membership does not attest to equity. Equity is where the internet is happening, and the internet is not happening on Facebook.
Where people are isn’t as important as why they are there. The next stage is communing around the places, and understanding that the individual person is simply a node in a much vaster network.
Filter ethics. This is the most important thing regarding Facebook & other online communities that very few people are talking about. Â I note here (June 2010) that hidden streams destroy any legitimacy
How will interaction by the brand influence, connect, or impact the future of the social graph legitimizing and strengthening search? *That’s* not even the important question – The real question will be how will a search built off network science control and influence brands? Will there, finally, be a thwarting of the spam through human powered relevance ranking? Will poor management styles, lack of interaction, or opaque manipulation of the consumer made to be transparent in regards to the brand?
Our level of engagement is going to be more important in the future in a way that we can’t measure or perceive right now, and we are laying the groundwork to be heads and shoulders above other hotels in revelance and footprint. Just as some hotels are *still* reeling from missing out on the SEO boom, some hotels & brands that think social is a joke will be in the same boat when the semantic web gains a stronger foothold. It’s just – *how* will a brand’s engagement alter or impact a socially engaged search?
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