Assuming you got here because of our industry, we travel and hospitality professionals forget we are dabbling in technologies that not only resolve significant problems for the human race, but which can also completely alter what it means to be human, to begin with. Even at this point, superhuman technologies bolster our frail frames and help us to walk, to breathe, and much more. Even now it would be difficult to gauge where a human ends, and biogenetic, biotech, or bionic extensions begin. It’s interesting to think… to remain human, we may need to become more human than human.
“With the like button, with Tripadvisor, and different applications… they will find their way. You can’t just dismiss the powerhouses of today just because they don’t have the right applications. That would be like dismissing Google in the past because the algorithm was a little off. You have got to understand that these companies have the bandwidth, the smarts, and the money – and travel is one of the largest if not *THE* largest online opportunity, vertical, and once they have their sights set on it, they will figure it out.”
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