And here comes RoomKey… filling an empty space that the OTA’s have bungled. Here’s an article on Room Key, the hotel brand search engine. Upshot (summary via TNOOZ): Choice Hotels International, Hilton

I imagine this is one of the first mash ups of a live-twittered conference? If not the first, one of the only ones because this was massively, overly, insanely, time-consuming. I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010.