This is a really big question. I would love to see the industry really delve into this.  The transition from real world to online has been very fast, and a lot of the “infrastructure” is so much e-duct Continue Reading…

We all know that Facebook is buggy, and for some businesses and neophytes, figuring out all of the settings and controls must be like wading through syrup.

There is one simple fact, and it’s that the way you want consumers to use Facebook is *not* the way that Facebook users are using it. Yet.

The way some people post on their Facebook Hotel Page, it’s tantamount to pounding on your guest’s door all hours of the day with little bits of information. It’s overwhelming, and it is off-putting.

The network that is supposed to connect everyone in the world is doing more to create a completely “tromp l’oeil” experience in regards to social media – it looks more like a network than it really is.

It’s time to rethink your eagerness versus effectiveness on Facebook Pages. Of course, as I write this… all I can do is wonder about Facebook’s effectiveness, overall.

Cheers and good day! Your friendly neighborhood Hotelier trying to stay on top of hotel news, and travel info, and hospitality & management philosophy… oh yeah… and technology or social media.  Continue Reading…

These conversations about archaic forms of communication will fall to the wayside during the tremendous fervour for hotels’ future comm abilities, where we will have to adopt a more pro-active and less wary view of technology, so the hospitality industry can be carried forward by technology and the advent of 2.0 – at the intersection of commerce and the community that is selling your brand.