The old marketing model has been flipped upside down, and now people are trying to figure out how to reach consumers that *want* to be reached… branded consumers that want to identify with your brand,
There is something fairly revelatory about my mother’s new purchase… a Lexus “this is not an SUV” SUV hatchback. I have zero green commentary, I have zero bourgeois commentary… I have nothing
Agreed on Gil’s facebook suggestion. It is a lot lower, IMHO. Also.. internet users learn to ignore ads immediately, and very few actively click. The return on impressions is pretty bad. I also
How Yelp works some more……. a totally delusional, mindless, idiotic ramble that I choose to pull from the threads *there* to this site *here* for multiple reasons. If you need to know the reasons,
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