This is a really big question. I would love to see the industry really delve into this.  The transition from real world to online has been very fast, and a lot of the “infrastructure” is so much e-duct

[WARNING:  DISGUSTING CYNICISM AHEAD.  I JUST TALK ABOUT IT TO MAKE IT AS TRANSPARENT AS POSSIBLE] It might be the most important marketing tool in the history of business.  This is what I would