Facebook – what was a fun little site, the entire business world has turned into the Holy Grail. This is troubling, because it’s not the site that is amazing, but the new social comm technology that connects people. I crunch some numbers here, and it’s obvious people aren’t interacting with brands on Facebook. Why are we losing site of this? It’s just a platform, and membership does not attest to equity. Equity is where the internet is happening, and the internet is not happening on Facebook.