It isn’t about convincing people that a product is exceptional. It’s being exceptional and allowing people to recognize that. That doesn’t take place with marketing or PR… that takes place from within operations and management. Run a business well.. *then* hand it to marketers.

There is sudden, endless interest on how to instill the labour for a social media person on the property level of a hotel.  But if you look back in my posts, you will be reminded that hotels are not