You should add these to your hotel website. You should claim your hotel Google Plus Business Listing, You should create and or merge your page with that listing. You should add all the snippets you can, Continue Reading…

How will interaction by the brand influence, connect, or impact the future of the social graph legitimizing and strengthening search? *That’s* not even the important question – The real question will be how will a search built off network science control and influence brands? Will there, finally, be a thwarting of the spam through human powered relevance ranking? Will poor management styles, lack of interaction, or opaque manipulation of the consumer made to be transparent in regards to the brand?

Our level of engagement is going to be more important in the future in a way that we can’t measure or perceive right now, and we are laying the groundwork to be heads and shoulders above other hotels in revelance and footprint. Just as some hotels are *still* reeling from missing out on the SEO boom, some hotels & brands that think social is a joke will be in the same boat when the semantic web gains a stronger foothold. It’s just – *how* will a brand’s engagement alter or impact a socially engaged search?

This probably should have been multiple posts. Sorry. Google PLACES (or where did my Local Business Center shove off to?) One of my favorite developments in the last few weeks, aside from Google’s Continue Reading…