Are numbers this small to be expected? In the world of hard to track impressions and marketing measurements that provided some data and guidance (however skeptical I always am) – some people have said, “so what, who cares, it’s to be expected”. But numbers *THAT* small? Is that part of the Pareto Efficiency, or does the principle come into play (if you believe in that)?
[WARNING: DISGUSTING CYNICISM AHEAD. I JUST TALK ABOUT IT TO MAKE IT AS TRANSPARENT AS POSSIBLE] It might be the most important marketing tool in the history of business. This is what I would
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