Easiest way to consider social media: It’s isn’t a revenue generator. You need to disrupt the booking process to create revenue – so ad spend, articles, etc. But social media is a telephone, and luxury Continue Reading…
*Upshot*: Facebook is *NOT* the #1 way you engage with guests. Organic Google Search is. The fact that our industry does not understand this means a heads up for some of us…. & a whole bunch of pain for everyone else down the road.
I would say your welcome, but for all the eyes not hitting this… you have been warned. The future is Google Plus, because the future is still search, and your future revenues depend on it.
I think it’s time to realize we can not readily energize a fan base for something like a hotel, and the real way these “Best of the City” local contests are *truly* won is with your staff. Consider what it’s like to receive endless credit card offers in the mail, or to have someone call you multiple times and talk only of themselves. Trying to urge your fan base to do work for you might only not work, it might be counterproductive. Those who will vote for you on the best-of list are already prone to do it, so they don’t need encouragement, which means you may just be spamming your precious contact list, instead of proselytizing them to action. So how are you going to win these “best-of” lists? You’re going to do it when you understand the future of social media in hotels, and when you understand that PR & Marketing need synch with all operations, and now it’s time to consider how PR & Marketing will fit into the world of Human Resources.
“With the like button, with Tripadvisor, and different applications… they will find their way. You can’t just dismiss the powerhouses of today just because they don’t have the right applications. That would be like dismissing Google in the past because the algorithm was a little off. You have got to understand that these companies have the bandwidth, the smarts, and the money – and travel is one of the largest if not *THE* largest online opportunity, vertical, and once they have their sights set on it, they will figure it out.”