It isn’t about convincing people that a product is exceptional. It’s being exceptional and allowing people to recognize that. That doesn’t take place with marketing or PR… that takes place from within operations and management. Run a business well.. *then* hand it to marketers.
The fact is – social media is young, and growing. This will all get hammered out, and someday there will be parity and the new model will synch up. Until then, please share the weird, wild, or funny things you see or hear about on social media ads! Cheers!
You have to cordially, professionally, and earnestly engage anyone and everyone. Not because you are trying to brand your hotel… but because you are a real service provider that is inherently interested in fulfilling guests, helping the community, and creating harmony in people’s lives. This isn’t advice…. this is a way of life.
Once again, I get carried away with a response to a blog post. I am sure this counts as real business right? Newsweek’s Budget Travel has a great article about TripAdvisor trying to deal with the long coming revelation that many of their users and reviews are not legitimate. This is, frankly, a huge blow to the site, and should pose a happy problem in it’s early adolescence as they deal with all the changes that come along with growing into adulthood. Frankly, I am thrilled that this may provoke User Generated Content sites to seek the same verification model other sites have.
Another “coffee break” post that has nothing to do with hotels, and is just waxing about the nature of tech, or being dorky, etc. So here ya go…. My friend was commenting about the contest, started
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