Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI.  Your analytic program can find the dollar Continue Reading…

Remember being a young buck in the industry?  Remember when they didn’t have solitaire, or even windows based PMS?  Standing at the desk in an empty lobby gazing into nowhere, or on the overnight sneaking Continue Reading…

I had been finding it difficult to explain *exactly* what I am doing for hotels.  Lots of the baby boomers are confused about it, but they know the kids are getting them on facebook.  Even Continue Reading…

I have already experienced with a few hotels a blase attitude towards peer reviews because it is “simply a place for people to bitch”, or “whiner central”.  Many hotels have a wait and see attitude about Continue Reading…