You should add these to your hotel website. You should claim your hotel Google Plus Business Listing, You should create and or merge your page with that listing. You should add all the snippets you can,

If you aren’t paying attention to Google’s movement in the Travel arena, here’s an update. If you want to talk about the future of Travel, start with Google, because every consumer, guest, business,

But for Facebook to talk about “engagement” as a currency, when it just, truly, does not exist on Facebook (yet?), is dense. It’s a bad move for them. I imagine I am not the only industry person who will have this point of view. If you don’t, then explain why Facebook chastises our industry, where marketing features like Check-Ins that they claim they are “committed to” offer zero help, broken videos, and links to dead guides (especially funny as the “how to do facebook check-ins” guide links to a pitch black page, a black hole, of you will. —–> Enjoy this page, yourselves: https://www.facebook.com/deals/checkin/business/

Do I think we need to remind ourselves that the way hospitality should be respectful and noble in how we manipulate, interpret, extrapolate, and use all this data, in lieu of guest privacy and respecting them? Yes. Yes I do. I am going to ask our travel professionals an hoteliers to think deeply about how they want to treat a guest – and to understand their is a difference between understanding their datas, and using it to manipulate them. The pace of business is too fast for people to have gotten to this last sentence, but those that did might proactively walk forward into the world of big data with respect to the people that choose to keep our hotels in business. The hotel business is conservative for a reason – we don’t have the money to get burned on trying new ideas. If you exploit your guest’s data in a way that burns bridges, no amount of data analysis will ever fill your hotel again.