In 6 seconds, I think Mr. Brian Pau has demonstrated the inevitable 2nd bubble coming down the pike. The amount of absolute nonsense that has been sold and perpetuated without any quantification is Continue Reading…

Easiest way to consider social media: It’s isn’t a revenue generator. You need to disrupt the booking process to create revenue – so ad spend, articles, etc.  But social media is a telephone, and luxury Continue Reading…

I openly, expressively, encourage Facebook to give Brands the admin option on their Facebook Brand Pages to see or understand how many of our likes are “listening” and seeing our posts, vs. the fan base that “liked” us and has hidden our streams. Without awareness of when and how people hide our wall posts and content, we will never become better marketers to your audience. Please consider this feature for us, and it could possibly bolster and strengthen your content and user interactions.

Ed Note: Pardon my current technological shortcomings, for the time being. You might have to click on the pic to open the full size photo of the website.  Currently, I am having trouble having them display Continue Reading…

How will interaction by the brand influence, connect, or impact the future of the social graph legitimizing and strengthening search? *That’s* not even the important question – The real question will be how will a search built off network science control and influence brands? Will there, finally, be a thwarting of the spam through human powered relevance ranking? Will poor management styles, lack of interaction, or opaque manipulation of the consumer made to be transparent in regards to the brand?

Our level of engagement is going to be more important in the future in a way that we can’t measure or perceive right now, and we are laying the groundwork to be heads and shoulders above other hotels in revelance and footprint. Just as some hotels are *still* reeling from missing out on the SEO boom, some hotels & brands that think social is a joke will be in the same boat when the semantic web gains a stronger foothold. It’s just – *how* will a brand’s engagement alter or impact a socially engaged search?